Tag Resultaten

06-10-2016 12:29:00 | Hits: 4386119

[Column] Fleur Willemijn van Beinum: Four common mistakes in content strategy
12-11-2020 | 15:15:43
And how to fix them.. Over the past months and even years, all my conversations about content strategy reveal four common elements that hinder their success. Being aware of these pitfalls is half the solution
[Column] Fleur Willemijn van Beinum: Help content for hot leads and short sales
29-10-2020 | 11:25:53
Help content claims your leadership par excellence. If you show-and-tell your pride and passion for what you do, and know how to do this in an informative and functional way, you proof that know what you are doing. And that’s (part of) being a leader
[Column] Fleur Willemijn van Beinum: What big brands can learn from a small retailer
13-10-2020 | 10:05:00
Aim to make the best better and invite your customer in your process. How a local retail shop thrives in a very competitive market
[Column] Fleur Willemijn van Beinum: Social first
06-10-2020 | 11:54:00
Define the status quo. With social first you take mobile first a step further. Both based on audience first, yet the difference is in the mindset
[Column] Fleur Willemijn van Beinum: How to make a podcast
29-09-2020 | 10:23:00
No need to explain the popularity of podcasts. Education becomes entertainment, anytime, anywhere, while you do something else. Actually, podcasts are nothing new, the first dates from 2004
[Column] Fleur Willemijn van Beinum: Analyse your competitors content
21-09-2020 | 10:34:00
This is so obvious and simple, yet actually never done by anybody. General benchmark, give or take, about 50 percent of your www traffic comes from SEO. Or should come from SEO
[Column] Fleur Willemijn van Beinum: Minimal viable content pages
14-09-2020 | 11:27:24
One of the biggest complaints about content is that it is expensive. Expensive to produce and expensive to publish. Aside your ego gets dented when that all that expensiveness isn't doing what it is supposed to do
[Column] Fleur Willemijn van Beinum: Data for content
07-09-2020 | 11:33:25
Time over time again I am shocked by the inside-out content arrogance by brands. It is time to flip and to capture your audience's needs to produce content. And to have your content efforts contribute to your business objectives
[Column] Fleur Willemijn van Beinum: Build a brand before products
31-08-2020 | 15:05:00
'NOBULL is a footwear, apparel and accessory brand for people who train hard and don't believe in excuses. If you think gimmicks in your shoes make you a better athlete, NOBULL is not for you.'