Hearst UK’s House Beautiful signs brand licensing deal with bed retailer Dreams
UK specialist bed retailer Dreams and House Beautiful, home interiors magazine brands have launched an exclusive new collection of bedroom furniture in a new brand licensing partnership deal.
Created in collaboration with the interior stylists and editorial team at House Beautiful, the collection includes three stylish and contemporary quilted bed frames, headboards, bedside chests, benches and blanket boxes which are all sumptuously soft and have a luxurious velvety feel.
The range will be sold in-store and online at www.dreams.co.uk/house-beautiful and is the first partnership for Dreams with a media brand. It is also Hearst UK’s, first licensing partnership with the bedding retailer.
Jonathan Hirst, Chief Operating Officer, Dreams: “At Dreams, we're constantly looking to offer our customers the most innovative and stylish products, and we knew that by working with the experts at House Beautiful we would be able to deliver Interior trend lead solutions. We're so proud of the range and know that the stylish velvet touch aesthetics will appeal to both new and existing customers.
Sharon Douglas, Chief Brand Officer of Homes and Lifestyle, Hearst UK: “It made total sense to us to work with an amazing retailer like Dreams. We knew that our editorial team could give their designers the insight into what consumers want, and we’re so proud to have our name on this new collection. It’s a partnership that we’re confident it will be hugely popular with Dreams customers and House Beautiful audiences alike.”