FITCH acquires majority stake in StartJG Hong Kong
WPP announces that its wholly-owned operating company FITCH, a global retail and brand consultancy, has taken a majority stake in StartJG Hong Kong, a brand and customer experience design consultancy. Formerly part of the Start Group, an independent network, StartJG Hong Kong will be changing its name to FITCH Design Ltd.
StartJG Hong Kong was founded in 2009 and employs around 40 people. It specialises in branding, environment and interaction design with strong digital and retail branding capabilities. Clients include Swire Properties, Nord Anglia Education (NAE) HK and Genting HK.
The acquisition will enhance FITCH’s existing offering, strengthening its presence within the China market and continues WPP’s strategy of investing in important markets and sectors. Collectively, WPP companies in Greater China generate revenues of 1.6 billion US dollar and employ 14,000 people.