Ogilvy & Mather acquires stake in Eightytwenty
WPP has announced that its wholly-owned marketing communications network Ogilvy & Mather, has acquired a stake in its digital partner in Ireland, Eightytwenty Customer Experience Limited (Eightytwenty), market leader in the Irish digital communications industry.
Dublin-based Eightytwenty employs over 30 people and has developed a bespoke model that combines creative, data, performance media and technology to design and deliver campaign narratives across the entire customer journey.
Ogilvy & Mather and Eightytwenty have been working together since 2015. This acquisition will bring new capabilities in creative, digital performance and technology to Ogilvy & Mather’s local and international clients.