[Hurray!] MediaCom Named Agency Network of the Year at M&M Global Awards 2013
MediaCom has been named Agency Network of the Year at the 2013 M&M Global Awards, the fourth time in five years that it has won this prize. The agency also picked up four separate category awards, recognising its ability to deliver world-class strategy for Coca-Cola, Gillette, Procter & Gamble and Shell.
The M&M Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work and the finest co-ordination of multi-local advertising strategies.
MediaCom's work was recognised at a ceremony in London last night, with the agency winning Best Communications Strategy, The Effectiveness Award, The Sports Performance Award and Best Automotive Campaign. MediaCom also dominated the shortlist for the 2013 M&MGlobal Awards with 17 entries covering work from more than 30 markets around the world.
The wins maintain MediaCom’s excellent recent performance at global media awards competitions. It was previously Agency Network of the Year for three years running at the M&M Awards in 2009-2011 and won Agency Network of the Year at the Festival of Media Global in 2010 and 2012.
Stephen Allan, MediaCom Worldwide's Chairman and Chief Executive, said: “We am delighted to have regained the Agency Network of the Year crown at the M&M Global Awards. Having won the title four years out of five, this success demonstrates our continued ability to deliver the very best in cross-market thinking and best-in-class solutions for our clients. We are also pleased to have led the shortlist with 17 campaigns. Success with so many different brands and from many different offices shows that we are delivering creativity and innovation right across the network.”
MediaCom’s winning campaigns were as follows:
· The Effectiveness Award
MediaCom LATAM: Procter & Gamble, Gillette – “To your Armpits and Beyond!”
· Best Communications Award
MediaCom Indonesia/Malaysia/Singapore: Coca-Cola – “Spread the Spirit: Coca-Cola Inspires a Massive Movement in Ramadhan and Raya”
· Best Automotive
MediaCom International: Shell – “Shell Helix: Driven to Extremes”
· The Sports Performance Award
MediaCom International: Procter & Gamble – “Thank You, Mum“
MediaCom is one of the world’s leading media communications specialists, with billings exceeding US $28 billion (Source: RECMA 2012). It employs 4,600 people in 113 offices across 89 countries around the globe. The company’s strategy is driven by its “People first, better results” philosophy, which places people – consumers, clients and employess – at its core to generate optimum business results. The MediaCom family includes a number of industry-leading divisions, such as: MediaCom Interaction, a global digital and interactive marketing agency, which uses future-forward proprietary technology to grow client businesses; direct response agency MediaCom Response, which creates close, measured connections with consumers; branded content specialists MediaCom Beyond Advertising; sports sponsorship and strategy team MediaCom Sport; and MediaCom Business Science, which ensures clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.
GroupM is the world’s largest global media investment management operation, with total billings exceeding US $90 billion (Source: RECMA 2012). It serves as the parent company to WPP media agencies including MediaCom, Maxus, MEC, and Mindshare. Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of its clients, its shareholders and its people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, and to bring competitive advantage to its clients and companies.
WPP is the world’s largest communications services group with billings of $71.7 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 162,000 people (including associates) in 3,000 offices across 110 countries.
WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity for the second year running, since the award was initiated.