[Vacancy] Initiative is looking for a Paid Social Director
Initiative is directly looking for a:
Paid Social Director
Position Summary
NIKE Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories.
Founded by Bill Bowerman and Phil Knight in 1972, Nike has grown over the last 50 years into one of the most valuable, most loved and most emulated brands in the world, singular in its ability to create cultural conversation within the world of sports and fashion and far beyond.
Nike's mission is to bring inspiration and innovation to every athlete* in the world; a mission expressed every day through product design, digital and physical retail consumer experiences, and brand communications.
Initiative is Nike's and Jordan brands' newly-appointed media agency of record for EMEA, responsible for strategy, integrated media planning and activation, measurement, and data & technology services across 34 countries. Reprise partners with Initiative to create best-in-class solutions for Nike.
Partnering with Nike is an extraordinary opportunity requiring extraordinary talent. Our vision is to build the best-integrated team connecting brand and performance to deliver best-in-class outcomes. The Nike Initiative EMEA team will be a highly diverse team, attracting the sharpest emerging and established media experts across all disciplines in the industry. With the chance to grow and do great work people all over the region will see, admire, and respond.
*If you have a body, you are an athlete.
Key Responsibilities
- Ability to cut through the data to deliver clear, strategic executive summaries with gravitas and impact.
- Comfortable and experienced with delivering and defending strategy to a C-suite audience, able to read the room and tailor your approach accordingly.
- Confident in speaking up and taking ownership to drive change, inspiring trust and encouraging others to do the same.
- Ability to tailor briefs and define tasks for more junior members of the team to deliver results, making time to offer support to those that need it.
- On the front foot, you seek out ways for your team to work cross-functionally with other teams.
- A natural role model focused on what’s important for the future of the business.
- Your strong commercial acumen underpins all strategic and creative motivations.
- Lead social strategy across client campaigns and always on, working closely with the COMs design to ensure our strategy remains relevant and best in class for the client.
- Work closely with other members of the strategy team, research and insights and the craft teams to pull in the right resource for the client.
- Direct our research and insights teams towards the work required on all your projects to build cutting-edge digital strategies for the client.
- Develop smart segmentation and positioning for the social strategy.
- Use our proprietary tools, best in class 3rd party platforms and global toolsets to frame the strategy and the key levers and triggers we will use.
- Ensure our strategies work closely and align to wider client strategy on all channels and campaigns.
- Manage the vendor relations with a.o. Meta, Tik Tok and Twitter.
- Lead QBRs with the vendors.
Desired Skills & Experience
- Bachelor's degree is required; a concentration in Marketing or a related field is preferable.
- Extensive experience within an agency environment is required.
- Ample managerial experience.
- Advanced and strategic knowledge of social platforms such as Facebook, Pinterest, TikTok and Twitter.
- Advanced understanding of accelerating client targets through paid channels and app campaigns.
- Demonstrable experience working on enterprise-level media accounts with large ($1m+) budgets.
- Proven ability to understand high-level client goals and how they translate into strategy when applied via online technologies.
- Polished presence and presentation skills.
- Excellent writing skills with an attention to detail.
- Mastery of Microsoft Excel is required.
- Working knowledge of Word, and PowerPoint.
- Ability to multitask and handle other duties as assigned.
- Experience in working in an international environment.
- Experience with Ecommerce and Retail.
- Experience in setting up complex strategies in multiple countries, channels and languages.
About Us
Mediabrands is de wereldwijde mediaholding waar alle mediabedrijven van Interpublic Group (NYSE:IPG) onder vallen. Het bedrijf heeft wereldwijd meer dan 13.000 marketingexperts in dienst in meer dan 130 landen. Diversiteit en inclusiviteit is daarbij prioriteit.
Wij adviseren onze klanten hoe ze media en content op de best mogelijke manier kunnen gebruiken om hen te helpen hun marketing- en communicatiedoelstellingen te bereiken. In Nederland zijn dat full service media en consultancybureaus Initiative en UM, het digital marketingmerk Reprise en het full service social en contentmarketingbureau YUNE. Specialistische labels in Nederland zijn MAGNA (buying en planning), Matterkind (addressable specialisten), Orion (trading & capital), Rapport (OOH-specialisten), Mediabrands Marketing Sciences (data-, onderzoek- en tech specialisten) en ten slotte ontwikkelt bGenius marketingtechnologie. Onze kantoren staan in Amsterdam en Groningen. Mediabrands heeft ‘CHALLENGEN’ in hun DNA zitten. We zijn een bedrijf van Challengers. We zijn niet de grootste, maar we zijn er voor merken en marketeers die verrast, uitgedaagd en geprikkeld willen worden om zodoende niet stil te komen staan. Daarnaast hebben de Mediabrands labels ‘SAMEN’ in hun DNA zitten. Wij zijn één familie, wij vormen één huis. Wij geloven in het feit dat we samen groter en krachtiger zijn en over meer kennis beschikken. Wij zijn ‘The House of Challengers!’
Are you interested in this job? Apply here.
www.initiative.nl
www.ipgmediabrands.com
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