The Head of PPC is ultimately responsible for the innovation, quality and growth of the paid media services and represents them in- and outside the organization.
The Head of PPC is involved in defining Reprise's strategy and translates this into the paid media services and products.
The Head of PPC has a clear vision on the propositions and the quality standards that the service must meet to be a partner in digital growth for our customers. These standards, and the extent to which our customers meet these standards, are regularly evaluated with the Product Managers. The Head of PPC helps the Product Managers in improving and maintaining the quality of the service by actively providing opportunities and improvement points and facilitating them.
The Head of PPC has an important external function and acts as a representative and ambassador of Reprise within the PPC/paid media field. This is reflected, among other things, in building and maintaining relationships with suppliers, customers, prospects and industry associations. Building personal authority is an important part of this. Activities that contribute to this include: Maintaining a personal blog, speaking at conferences, participating in industry associations and publications on marketing blogs.
The Head of PPC spends half of his/her time on client related projects that require the experience of the Head or PPC. Examples of this are: onboarding a new client, pitches, organizing training programs, inspiration sessions, etc. In addition, the Head of PPC will be active on several clients on a project basis. The goal is to contribute to innovation and quality and experience real world challenges that clients are facing so that this can be used to evolve the vision of our paid media proposition. The Head of PPC is expected to actively contact customers to identify opportunities to help clients.
The Head of PPC it is important to know what challenges arise in 'the outside world' and what developments are taking place within the market so that this input can be used to further develop the services. The Head of PPC spots opportunities in the market and develops new relevant products and propositions. Activities that contribute to this include: Building relationships with representative customers, visiting local and international knowledge sessions and participating in/setting up knowledge hubs within the IPG network.
The Head of PPC is expected to take control of his/her personal learning & development trajectory and, on this basis, define learning needs himself and determine, in consultation with his/her supervisor, which internal and/or external resources can be used to meet these learning needs. Think of courses, training courses, training courses and projects.
Desired Skills & Experience
Place in the organization: